A/B Testing & Feature Flags

Amplitude Experiment

A feature flagging and A/B testing platform that is deeply integrated with Amplitude's product analytics. It allows you to ship new features with confidence and measure their impact on user behavior.

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(785 reviews)
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Product Screenshots

Amplitude Experiment Screenshot 1Amplitude Experiment Screenshot 2

Key Features

  • A/B testing and multivariate testing
  • Feature flags and rollout management
  • Deep integration with Amplitude analytics
  • Experiment analysis and reporting
  • Personalization and targeting
  • Real-time results and monitoring

Who is it for?

Product Development Teams

Quickly test new features and product changes to ensure they improve key metrics like engagement, conversion, and retention.

Growth Marketing Teams

Personalize user experiences based on behavior and attributes, delivering tailored content and offers to maximize customer lifetime value.

Engineering Teams

Ensure stability and control when releasing new features to a large user base by using feature flags to gradually roll out updates and monitor performance.

What Users Are Saying

S

Sarah L.

Verified Review

"Amplitude Experiment has been a game-changer for our product development. The integration with Amplitude analytics makes it so easy to understand the impact of our experiments."

M

Mark T.

Verified Review

"We've been using Amplitude Experiment for A/B testing new features. The feature flagging is really useful for managing releases and minimizing risks. Great product overall!"

J

Jennifer K.

Verified Review

"Solid A/B testing platform. The reporting is comprehensive and the integration with Amplitude is seamless. The UI could be a little more intuitive, but it's manageable."

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